CONCEPT STORE 2: The Charming Blush

RETAIL | Interiors

We were commissioned to conceptualize ‘The store of the future’ by a leading contemporary jewelry brand. The brand offered a wide range of designs inspired from textures and patterns in nature, craft techniques, architectural forms; all translated into bold enigmatic, charmingly subtle, quirky and unconventional or elegant and understated pieces. Every product told a story. We translated those stories into four different spatial experiences. The Charming Blush is one of those stores.

Flirty and feminine, this concept embraces the modern woman who knows what she wants in today’s world. An almost cocoon like shell forms the periphery setting, the base for a curved back-lit fabric paneled backdrop, unapologetically, in shades of pink. Display units made from brass and perforated metal sheets and a polished concrete floor add some texture to the otherwise seemingly soft palette. Flat bed display units seamlessly rise from the floor, along the central axis. The winged frosted ball pendants suspended from the ceiling emit an incandescent glow to create a warm, soft and inviting space.

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