CONCEPT STORE 1: THE QUIRKY ALTERNATIVE
RETAIL | Interiors
We were commissioned to conceptualize ‘The store of the future’ by a leading contemporary jewelry brand. The brand offered a wide range of designs inspired from textures and patterns in nature, craft techniques, architectural forms; all translated into bold enigmatic, charmingly subtle, quirky and unconventional or elegant and understated pieces. Every product told a story. We translated those stories into four different spatial experiences. The Quirky Alternative is one of those stores.
An experiment in monochrome and contrasts, the spatial planning and mood was kept fuss free, yet fun. This store is for the modern woman, in the time of Marie Kondo. Minimal and quirky, it breaks away from the stereotypical jewelry store.
Strong lines and geometric shapes are highlighted on a textured white background. Kinetic display columns ensure the space remained dynamic and offered a different experience to the customer every time they visit the store. Tracks cut across the ceiling and floor, adding to the strong graphic. Black metal and Statuario finishes dominate the material palette, offset by soft and ambient lighting. The delicate jewelry on display stands out in the otherwise bold interior.
The space is visually adventurous & unconventional but one that offers a fuss free, well organized retail experience, all while being astoundingly engaging even for the passers-by.
